Recognizing First-Touch Vs. Last-Touch AttributionUnderstanding first-touch attribution models can help online marketers identify which channels or projects are best at driving first involvement. This version provides all conversion credit rating to the first touchpoint, such as a paid ad or social blog post.Last-touch attribution designs focus on … Read More

Understanding First-Touch Vs. Last-Touch AcknowledgmentRecognizing first-touch acknowledgment versions can aid marketers identify which networks or projects are best at driving first interaction. This design provides all conversion debt to the initial touchpoint, such as a paid advertisement or social article.Last-touch acknowledgment designs conce… Read More